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Can’t cook, won’t cook?
Despite the growing preference for the convenience of eating out, many still choose home-cooked meals for its health and environmental benefits. Global recipe apps market size is expected to reach USD 2.6 billion by 2033. However, choosing what to cook remains a universal struggle for everyone. In the UK, almost £1.2billion worth of fruit, vegetables and bread is binned every year, with one in five consumers stating the reason they waste so much is they “don’t know what to cook”. Singapore, a throw-away nation, produced a whopping 755,000 tonnes of food waste in 2023, attributed to improper handling of food. Presently, cooking apps in the market are either too tedious or complicated, making it arduous for users to navigate through leftover ingredients. That is why we created DigiDish, to profoundly change one’s cooking journey. The user-friendly app is purposefully designed for both amateurs and experts. Simply take a photo of the leftover ingredients in your fridge, and our app will automatically scan and recognise the foods you have. Then, it will generate at least four recipes you can make, complete with beginner-friendly instructions. With Digidish, discover and savour with just a few clicks.