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In this episode of the Tenfold AI Podcast, Heather Gerdes and Matt Maudlin discuss the evolution of marketing, particularly in the context of AI and technology. Matt shares his journey from architecture to marketing, the challenges faced by professional services in adapting to modern marketing strategies, and the importance of understanding the buyer's journey. They explore the role of location-based marketing, the direct reach method, and how leveraging data can enhance marketing outcomes. The conversation emphasizes the need for businesses to view marketing as a strategic investment rather than an administrative expense, especially in the age of AI.


Takeaways

The importance of avoiding shiny object syndrome in marketing.
Matt's journey from architecture to marketing highlights adaptability.
Professional services must re-educate the market on their offerings.
Outsourcing in marketing can lead to more efficient operations.
Technology is crucial in modern marketing strategies.
Understanding the buyer's journey is essential for effective marketing.
Specialization in services can enhance agency effectiveness.
Location-based marketing offers targeted outreach opportunities.
Data-driven marketing can significantly improve outcomes.
AI is transforming the landscape of marketing, making it more accessible.




Chapters

00:00 Introduction to the Podcast and Guests
01:59 Matthew's Marketing Journey and Agency Formation
05:03 The Shift in Marketing for Professional Services
09:34 The Evolution of Outsourcing in Marketing
11:14 Technology's Role in Modern Marketing
15:29 The Importance of Understanding the Buyer’s Journey
18:22 Narrowing Down Services and Specialization
22:05 The Role of Location-Based Marketing
26:16 Targeting B2B Audiences Effectively
32:05 Direct Reach Method and Its Benefits
39:07 Leveraging Data for Better Marketing Outcomes
46:11 The Future of Marketing with AI and Technology


AI, marketing, outsourcing, technology, buyer's journey, location-based marketing, B2B, agency, digital marketing, professional services

Contact:
Matt Maudlin, Memo Marketing Group
  / matthewmaudlin  
https://memomarketinggroup.com/

Heather Gerdes, ProMode.ai
  / heather-gerdes-marketing  
www.promode.ai