Скачать или смотреть Fixing Creative That Doesn’t Convert: Coaching an H&M Creator with AIDA

Mastering Video Marketing with the AIDA Framework: A Conversation with an H&M Creator.

In this video, a creative expert consults with Paul Morrell, seeking advice on making effective viral videos for major clothing brands. They discuss the process of planning, shooting, and editing content, emphasizing the importance of data-driven creativity over purely aesthetic appeals. The conversation introduces the AIDA framework (Attention, Interest, Desire, Action), explaining how it can be applied to enhance video marketing strategies and improve engagement metrics. Key insights include the need for clear storytelling and calls-to-action to ensure the video’s purpose is understood by viewers.

00:00 Greetings
00:25 Diagnosis
02:31 AIDA Explainer
05:53 Close