The Power Of Predictive Analytics For Customer Experience - Blake Morgan

Watch my sixth episode of the Unforgettable CX video series from Oracle Customer Experience where I highlight how predictive analytics can be leveraged in a customer experience environment. In the past analytics were backwards looking, but today with predictive analytics we can make highly accurate predictions about the future based on patterns in the past.


WHO IS BLAKE?
Blake Morgan is a customer experience futurist and the author of “More Is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” She is an advisor, speaker, Forbes and Harvard Business Review contributor on customer experience. She was recognized by ICMI as a top 50 thought leader for 2016.

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