Скачать или смотреть Unlocking Brand Innovation with Stan Phelps

Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results.

Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discover how companies can differentiate by focusing on their unique strengths and embracing their 'flaws.'

00:00 Embracing Flaws and Brand Building
01:19 Introducing Stan Phelps and His Journey
03:41 Experiential Marketing Highlights
07:53 The Moment of Truth and the Purple Goldfish Project
09:54 Small Innovations with Big Impacts
22:35 B2B Marketing Examples
24:28 Adding Value and Removing Friction
25:31 The Heartwarming Panera Story
29:27 The Impact of Customer Experience
33:16 The Value of Referred Customers
36:25 Embracing Innovation and Uniqueness
38:36 Strategies for Standing Out
45:36 The Power of Little Things
46:57 Conclusion and Final Thoughts