Why is Studio Underd0g Copying a Chinese Brand? | Part 2

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This is part 2 of our interview with Richard Benc, founder of Studio Underd0g, where he shares about his design philosophy and why his watch designs took the world by storm.

In case you've missed part 1 click on this video -    • First Look at Studio Underd0g's Speci...  

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Video chapters:
0:00 Intro
1:18 Designing watches
3:28 Series 01 vs Series 02
6:48 Copying the Chinese copy
9:39 Pizza watch
12:09 Richard's secret for success
13:34 Message to all watch enthusiasts