Скачать или смотреть F+ FIORUCCI - Spring Summer 2025 @ Milan - 4k with Sophie

A new trendy report by Sophie Jordan Collins
Fiorucci made a vibrant return at Milan Fashion Week Spring-Summer 25 with a collection under creative direction of Francesca Murri.
The show opened with the sound of an alarm clock, signaling a fresh start for the brand as it reclaims its spot in the fashion scene.
Inspired by dreams and the waggery of life, the collection brings soft hues of white, light blue and pink, with delicate silhouettes evocative of nightgowns and lingerie.
Signature elements like voluminous trench coats, oversized shirts, and dresses appeared adorned with the brand’s iconic angels motif crafted from innovative materials like Tyvek with macramé details.
While they show commercially viable pieces and accessories like jelly shoes and lollipop jewelry, there was a sense that it could have pushed further to capture the energetic spirit of the Fiorucci legacy from founder Elio Fiorucci.
Moving forward, embracing more experiential presentations might better convey the brand's bold, inclusive essence.

Overall, this collection serves as a testament to Fiorucci’s playful ethos while reimagining femininity for a modern audience.

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