Скачать или смотреть How to Mobilize and Motivate Supporters for Your Cause w/ Bert Ralston | Politics with Paul #80

Perhaps the most important component to any campaign is mobilizing and motivating supporters and like-minded people to support your cause. Yet just because you have broad agreement doesn't mean it's simple and easy to galvanize these voters. You need to find out who these people are, craft the right message, the resources to reach them, and the right amount of nudging to come out to vote, among other things. What are the best ways to do that?

Today's Politics with Paul guest, Bert Ralston, joined the podcast to share his decades-long insights into that question. Bert has had a long career in voter turnout programs, creating communications strategy, influencing public policy and opinion, authored works, and university lecturing to draw on and imparts much of that wisdom in today's episode. If you're looking to campaign for anything or anyone, check out his insights to level up your political communications game.

00:00 Intro to Mobilization Strategies, Bert Ralston
02:12 How Bert Got Started in Campaign Consulting, Communications
04:28 Common Mistakes New Campaigners Make in Their Mobilization Strategies
09:41 How Much Can More Money Make Up for Flaws in Your Messaging?
15:47 What Information Tells Campaigns a Voter is a Likely Supporter, Likely to Vote
26:13 Fundamental Differences in Mobilization Between Republicans, Democrats, Independents?
30:52 Do the Different Coalition Natures of the Parties Affect Their Ability to Recruit Paid Activists?
33:31 Does Mobilizing for Candidates Differ From Mobilizing for Ballot Measures?
35:51 Why it's Easier to Mobilize for "No" Than "Yes" on a Ballot Measure
38:34 Unique Aspects to Mobilizing Voters to Influence Legislators' Votes on Bills
44:57 What Motivates Voters Differently in High Turnout vs. Low Turnout Midterm Elections?
49:30 Advice for Anyone Trying to Craft Mobilization Strategies for Campaigns
53:18 Random Question: Which Winter Olympic Sport Would You Want a Gold Medal in?
57:06 Closing and Our Links

Bert's Links
RealClearPolitics: https://www.realclearpolitics.com/
EyesOver: https://www.eyesover.com/
RepublicanAds digital targeting: https://www.republicanads.com/

Paul's Links
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