Скачать или смотреть Afternoon Session - Prime Opportunities

Global analysis on Amazon Prime Day 2023, and implications for the holiday shopping season and beyond. Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar. But has Prime Day had its day, or in a tight economic environment, will it rise to new sales heights this year? In a crisp 45-minute webinar, we provide expert analysis from around the globe on Prime Day 2023 and identify the implications and opportunities for brands now and in the future – both in other shopping days leading to the holiday season, and in planning for Prime Day 2024. Join David Roth, CEO The Store WPP & Chairman BAV with Jon Bird, Executive Director, VMLY&R Global as they are joined by special guests to discover insights from Prime Day 2023 and the implications for global shopping festivals.