Скачать или смотреть 5 ways to improve your data quality

Incentivized surveys are flooding your data with fraud—up to 40% of responses could be worthless. Fake answers, bots, and cheaters are distorting your insights. Can you trust your data?

Common issues that impact results include:
🔹 Straight-lining & speeding – random or rushed answers.
🔹 Duplicate participation – respondents joining multiple panels.
🔹 Qualification fraud – misrepresenting demographics.
🔹 Automated responses – AI-powered bots generating fake data.

These factors skew insights and undermine decision-making. Our Data Quality Guide details the risks of survey fraud and outlines methodologies to improve respondent validation, reduce bias, and ensure high-integrity data collection.
🔹 Understand the scale of survey fraud
🔹 Identify key risk factors in data collection
🔹 Implement safeguards for higher-quality insights

Download the guide now to improve your data quality: https://www.latana.com/guides/5-ways-...