Скачать или смотреть Content Strategies: A Valentine's Day Campaign Example

An example 💗 “Fall in love with YOU.”

A campaign concept for a skincare brand — a Valentine’s Day strategy rooted in self-love, empowerment, and feeling confident in your skin.

But here’s the thing: creating a campaign like this isn’t just about cute slogans or pretty visuals. It’s about intentional planning, so every piece of content hits exactly where it needs to.

Here’s how we’d bring it to life:

📍 Start Early: having everything created, edited, and scheduled ahead leaves room for last-minute adjustments and/or engagements.

📍 Map out your shoot day: photos for email banners, videos for TikTok, Reels, and Stories — every asset with purpose.

📍 Build a content calendar: so nothing gets missed, a clear list keeps things on track.

📍 Save trending sounds and ideas now to weave into your campaign: staying reactive doesn’t mean last-minute scrambling.

The result? A campaign that doesn’t just look good but resonates. It’s not just about selling skincare; it’s about turning “self-love” into a daily ritual your audience genuinely connects with.

Need help with your 2025 campaigns? My DMs are open.