Скачать или смотреть Why Your Client Relationships Are Failing: The Emotional Connection You Need

Are your client interactions purely transactional? 📉 Most accounting firms only reach out when there's a problem, a bill, or a tax deadline. This creates a negative association with your brand. In this episode of Building the Premier Accounting Firm, host Roger Knecht sits down with David Wachs, founder of Handwrytten, to discuss how to break this cycle and build a luxury client experience.

David shares his journey from selling a tech company to launching a service that uses robots to scale the "lost art" of the handwritten note. Discover why in a world of overflowing inboxes and AI spam, a physical card is the "durable" marketing asset that stays on a client's desk for months—or even years.

In this episode, you will learn:

✅️ The Emotional Gap: Why most client touchpoints are negative (paying bills/taxes) and how to change that dynamic.
✅️ Commodity vs. Luxury: How personalized notes can help you justify premium pricing and move away from hourly billing.
✅️ The "Durable" Impression: Why a physical card outlasts an email by remaining visible in the client's home or office.
✅️ Automating Personalization: How to use technology to scale gratitude without sacrificing authenticity.
✅️ Business Lessons: David shares his personal experience switching from cash to accrual accounting to prepare for a business exit

About the Guest:
David Wachs is a serial entrepreneur and the founder of Handwrytten, the leading provider of scalable robotic handwriting solutions. A regular contributor to Inc. Magazine and featured in the Washington Post and Wall Street Journal, David is an expert on merging technology with personal connection

00:00 – Intro: Building a Premier Accounting Firm
01:42 – David Wachs: From Tech Exits to Handwriting Robots
04:38 – The "Uncanny Valley": How Robots Mimic Human Writing
08:54 – Prospecting vs. Retention: The Best Use Cases for Notes
10:52 – The "Negative Interaction" Trap in Accounting
12:12 – The Piano Tuner Case Study: Durability of Physical Mail
15:22 – Why Direct Mail Beats Expensive "Gimmicks"
20:13 – Justifying Premium Pricing with Luxury Touches
27:30 – Business Lesson: Why Cash to Accrual Matters for Exits
34:41 – Closing Thoughts & Exclusive Offer

Sponsors:
Universal Accounting Center
Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Use signup code PODCAST for $20 in automated handwritten notes
https://www.handwrytten.com

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