How to Use Psychographics to Build Compelling Copy that Converts on Amazon

As competition rises on Amazon, having a keyword rich title and bullets is not enough to get your listing noticed. In this video, you will learn how to use psychographics to write copy and create images that will out convert better than your competitors’.

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🔶 Topics covered in the video:

➤ 00:00 Using psychographics to build Amazon copy
➤ 00:28 Sponsors of this session
➤ 01:52 About Robyn Johnson
➤ 03:09 Why are psychographics important?
➤ 05:55 Psychographics vs demographics
➤ 09:52 Psychographic examples
➤ 16:31 Internal vs external problems
➤ 21:46 How to gather psychographics?
➤ 32:05 Verifying conversion rates
➤ 37:26 Buyer personas and influencer data
➤ 41:16 Social media and focus groups information
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🔶 About ROBYN JOHNSON

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor.
Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.

👉 Visit Marketplace Blueprint here: https://marketplaceblueprint.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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