Скачать или смотреть 9-Box Matrix Kotler Quality vs Price Template

Get 50% at checkout with YOUTUBE50 Coupon code - Link to download: https://www.eloquens.com/tool/LQjYCv8...

The Pricing-Quality Strategic Matrix, also called the "Nine Quality Pricing Strategy", was introduced by Prof. Philip Kotler an American Marketing Expert, considered as the "Father of Modern Marketing" 👨🏻. The Framework was initially published in 1994 in his book "Marketing Management: Analysis, Planning, Implementation and Control". For two decades now, marketers and business leaders have used this model framework to understand how existing or potential customers perceive a product or service in cost sensitive markets. The objective is then to strategically position products or services thanks to an appropriate pricing or manufactured quality. 🚀

Given the impact the use of such a classic framework can have in Strategic Pricing Marketing Decisions, I have created a 9-Box Matrix Kotler Quality vs Price Template. The template is fully editable and I have added a novelty with the option to position, thanks to an Excel Graph, products and services on the Matrix. 👍