Griff Lindell - 5 Tips for Small Business Survival - December 2, 2020

How do you view these tough economic conditions? As a threat? As an opportunity? How you think about it matters. How you think about everything – matters.

Here’s a thought to consider: the kind of economy we are living in weeds out the weak players – is that going to be you…or your competition? Are you strong in the Lord and the power of His might? Or trying it on your own? Here are some tips that may help you not only survive but also thrive in any economy.

For more than 50 years, Griff Lindell has served as a senior level marketing strategist and leader to established, reorganizing and emerging companies covering industries such as publishing, high-speed motion analysis, civil engineering, manufacturing, service providers and consulting firms. In each, he managed various sales, marketing and strategy functions. His insights have been captured in his publications: Starting Your Own Business: 10 Questions to Consider Before Investing a Dime; Struggling with Your Business: 10 Questions to Consider Before Investing Another Dime; Mastering a Serving-leader Attitude™ - Transform Yourself by Knowing, Controlling & Giving Yourself in New and Powerful Ways; A Look at the Elevator Pitch; Six Tips on Public Speaking; Orchestrating Marketing; How to Sell at a Tradeshow; Behavioral Diversity in the Workplace; Overcoming Impediments to Success; Eight Steps to Customer-centric Thinking; Five Tips for Small Business Survival

Griff recently retired as the Dean of the Hoff School of Business at Corban University and is now a Business Coach and Chairman of the Salem C12 Group focused on the Mid-Willamette Valley.

C12 Group is the world’s largest, results-driven Peer Advisory Group resource for top Christian business owners and executives. The combination of professionally facilitated Peer Groups, plus proprietary MBA-level content, plus individual executive coaching, yield documented results in business growth, improved culture, leadership abilities and community impact.