Скачать или смотреть Navigating B2B Marketing Complexities | Mark Donnigan

In this episode, we're joined by Mark Donnigan, a seasoned B2B marketing strategist. With experience in the tech sector, Mark shares his learnings from handling the unique challenges of this industry.

The conversation touches on the following topics:

Understanding the challenges of long sales cycles, often extending up to 24 months, and interacting with a diverse range of stakeholders.
Navigating the dynamics of buying committees, emphasizing the unexpected influence of members with less apparent authority.
The approach of developing industry communities through podcasts, as exemplified by Mark's "The Video Insiders" podcast.
The irony of professionals who reject marketing's influence while unconsciously responding to its tactics.
The tangible results of Mark's community-based approach: a 20% reduction in sales cycle time, a three-fold increase in organic content distribution, and the establishment of an active LinkedIn group.
The significance of building relationships, trust, and adding value in marketing strategies, rather than focusing solely on selling.

You can follow Mark Donnigan and our host, Steve Goldhaber, on LinkedIn to stay up-to-date with their insights and activities. This episode is packed with useful perspectives for experienced marketers in the tech sector, providing practical tips for successfully tackling the intricacies of B2B marketing.