Скачать или смотреть B2B SaaS Growth through in app-community - Olivier van den Hoogen | Co-Founder Turf

In this episode of the Winning with Insights podcast, Mike, founder of GTM Diagnostics, interviews Olivier, co-founder and CEO of Turf, an in-app customer community platform for SaaS companies.

Olivier shares his journey from an SDR role to starting Turf, focusing on solving the problem of low engagement in customer communities. They discuss the importance of integrating community features within SaaS applications, strategies for increasing engagement, and methods for measuring the impact of customer communities on retention and support costs.

Olivier also delves into the different user personas within a community and offers insights on incentivizing active participation. Tune in to learn about the value of building robust customer communities and the benefits it can bring to your SaaS business.


00:00 Introduction and Guest Welcome
01:10 Olivier's Background and Journey to Turf
02:33 Challenges in Building Customer Communities
04:34 Defining the Problem Statement
07:01 Ideal Customers for Turf
09:30 Community Engagement Strategies
12:11 B2B vs B2C Community Dynamics
20:01 Triggers for Starting a Community
24:13 Measuring Community Impact
37:46 Understanding Community Manager Benefits
38:34 Ownership and User Engagement
39:52 Leveraging AI and Product Management Tools
43:34 Incentivizing Community Participation
44:43 Integrating Community in SaaS Applications
56:50 Setting Up and Launching a Community
01:00:05 Ongoing Support and Measuring Success
01:03:42 Final Thoughts and Contact Information
01:06:14 Personal Reflections and Advice


You can find Olivier at   / olivier-van-den-hoogen-68918b1a3  


Find Turf at https://www.useturf.io/