What is Pop Mart?

Blind boxes have taken China's toy scene by storm, and Beijing-based toy firm Pop Mart has grown in popularity as a result.

The idea behind blind boxes is simple: customers buy a box before knowing what the toy inside is.

Its mechanics are similar to the machine-dispensed capsule toys known as gacha or gachapon, or loot boxes that we've come to associate with video games.

Founded in 2010, Pop Mart now operates over 100 shops and over 1,000 vending machines across China, as well as online channels.

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