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Ever wonder what it costs to wake up to ocean views and endless sunshine? San Diego might be your dream city, but before you pack your bags, let’s talk about what no one tells you about America’s Finest City.

The perfect weather comes with a price tag that might shock you.

San Diego isn’t just beautiful—it’s becoming the gold standard for coastal living, attracting professionals, families, and retirees in droves. But why are millions flocking here despite the steep costs?

Here’s what’s driving San Diego’s popularity:

• The picture-perfect weather (average 70°F year-round) eliminates seasonal depression for many transplants
• Miles of stunning beaches provide daily access to nature that other cities can’t match
• Each neighborhood offers a distinct personality, from the bohemian Ocean Beach to polished La Jolla

This phenomenon isn’t unique to San Diego—coastal cities across America are seeing similar migration patterns, with places like Austin and Boise experiencing their own influx of Californians seeking relative affordability without sacrificing lifestyle.

But here’s what’s interesting: despite living costs 47% above the national average and median home prices hovering around $900,000, people aren’t just coming—they’re staying. Why? Because many residents have fundamentally redefined what “value” means to them.

Think about it:

• What’s the actual price of waking up to perfect weather 300+ days per year?
• How much would you pay to trade your commute for a morning surf session?
• Is living paycheck-to-paycheck worth it if every weekend feels like a vacation?

So I’m curious—would you make the financial sacrifice for San Diego’s lifestyle, or is the paradise premium simply too high? Drop your thoughts below! 🏦✨📲

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