Тренинг для гостевых домов Памира по онлайн-технологиям | Khorog, GBAO, Tajikistan

В апреле 2022 года команда Туризмолога (Михаил Шамшидов и Дина Бичурина) провели учебный курс по онлайн-маркетингу для гостевых домов и туристских сервисов Памира Тренинг проходил в Хороге (ГБАО, Таджикистан), на высоте 2100 м. над уровнем моря, в одном из прекрасных залов Джамоатхоны (Исмаилитского культурного центра).

Три дня тренинга включали шесть модулей (перечисленны ниже на англ.).

The Tourismolog team (International Consultant Michael Shamshidov and his assistant Dina Bichurina) delivered consulting services for the identification and selection of online booking & payment systems and registering local tourism service providers in GBAO region, Tajikistan (a.k.a. Pamir).

The training program included conducting six training modules for 25 homestay owners and tourism service providers of Pamir:
1. Online booking and sustainability as the guarantor of homestay and destination effective promotion. Sustainable tourism as an approach to the formation of the structure of the destination

2. Visualization of services. Quality photos - display of the homestay and the trigger to book. Instructions for creating a high-quality photo (quality criteria) and visualization of the homestay project.

3. Connecting to Booking.com - the largest global online travel agency (OTA) and aggregator. Presentation and practical exercise on opening an account on Booking.com, Bronevik.ru and Ostrovok.ru reservation systems

4. Step-by-step instructions, how, what, where. Having learned to work with one resource, then there will be no problems with others. Understanding your strengths and positioning.

5. Geomarketing - what is this? Why is this? Creation of a geotag on Google, 2GIZ, Maps.me and Yandex maps - a source of information about nearby points for solo travelers. Free advertising of the homestay for all search engines.

6. Creation of a website by your hands - taking into account the changed conditions of our time, the site, as a permanent and independent carrier of information about the homestay and/or other services.

"The best photo for tourist-centred profile” competition among the participants of the training was elaborated and held. Participants or the members of their families (for those outside Khorog) took pictures of their properties and presented them to the group. The jury estimated the photos and the best set of photos was chosen as an example and displayed to other participants as the case study.

Three workshops with numerous indoor and outdoor practical exercises were conducted and all the activities (including organizers’ follow-up meetings) and recommendations were protocolled:

1. Practical mini-group exercise on product/service descriptions. Creating a narrative for the descriptions of homestays and local services which will be used for further registration in online systems and other promotional materials. Presentation of descriptions of homestays/services created during a mini-group exercise.

2. Practical group outdoor activity. Visiting two local participant’s homestays - Pamir heritage house “Bonu”    • Посещение традиционного памирского до...   and a homestay of Ruhshona    • Уютный и теплый гостевой дом Рухшоны ...  . On-site group discussion of strong and weak points of each homestay, sharing collective recommendations.

3. Practical group work on SMM promotion: Facebook and Instagram accounts and Telegram channel & chat as free and efficient promo resources.

4. Group outdoor activities: Visit Khorog Museum    • Тайная вечерия с участием Ленина и ка...   and Tat-Mirzo homestay.

Contracting authority: Mountain Societies Development Support Programme (MSDSP), a project of the Aga Khan Foundation (AKF) in the Republic of Tajikistan.

Это экспертный канал Михаила Шамшидова "Туризмолог"
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