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What final factors influence a consumer’s purchase decision? In this lecture, we’ll look at the last stage of the buying process—making the purchase. We’ll explore the psychological triggers, external influences, and personal preferences that impact a consumer’s choice to buy. Understanding these factors helps businesses create effective marketing strategies that encourage customers to take action and complete the purchase.

Consumer Behavior Course:

Lecture 1:    • Historical Evolution of Consumer Behavior ...  
Lecture 2:    • Consumer Motivation and Needs  
Lecture 3:    • Perception and Information Processing  
Lecture 4:    • Learning and Memory  
Lecture 5:    • Attitudes and Persuasion  
Lecture 6:    • Personality and Self-Concept  
Lecture 7:    • Culture and Subculture  
Lecture 8:    • Social Class and Reference Groups  
Lecture 9:    • Family and Household Influences  
Lecture 10:    • Situational Factors  
Lecture 11:    • Problem Recognition  
Lecture 12:    • Information Search  
Lecture 13:    • Evaluation of Alternatives  
Lecture 14:    • Purchase Decision  
Lecture 15:    • Post-Purchase Evaluation  
Lecture 16:    • Market Segmentation and Targeting  
Lecture 17:    • Product Positioning and Branding  
Lecture 18:    • Pricing Strategies  
Lecture 19:    • Promotion and Advertising Strategies  
Lecture 20:    • Consumer Research and Analysis  
Lecture 21:    • Final Notes and Encouragement  
Lecture 22:    • Importance of Understanding Consumer Behav...  
Lecture 23:    • Definition and Scope of Consumer Behavior  

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