Book 1: The K-Pop Idol Textbook

Welcome to the Atypical Book Club's (ABC) second meeting! Today, readers will join Rory to learn the fundamentals of marketing, which includes valuable information on target markets, market segmentation, and the three tiers of non-customers. In addition, she explains the definition and significance of a unique selling proposition, divulging into the notable features that make the K-Pop industry an unprecedented player in the global market.

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Timestamps
00:00 Disclaimer + Turn On Captions!
00:10 Introduction to the K-Pop Idol Textbook
00:43 Chapter 1: Marketing
01:17 Chapter 2: The Target Market
03:55 Chapter 3: The Unique Selling Proposition (USP)
06:08 Chapter 4: What is the K-Pop Industry's USP? What is a K-Pop Idol?
12:22 Outro

Credits:
   • (여자)아이들((G)I-DLE) - '퀸카 (Queencard)' ...      • (G)I-DLE - Queencard | Instrumental      • [교차편집] 스트레이 키즈(Stray Kids) - Back Doo...      • Stray Kids - 'Back Door' ( INSTRUMENT...      • Sabrina Carpenter - Nonsense in the L...      • The Weeknd & Ariana Grande – Save You...      • Видео      • Harry Styles - As It Was (Live From C...      • Nonsense (Filtered Instrumental)      • FUNNY OLD LADY DOES COKE AMD MENTOS W...      • [4K] 221126 MMA INTRO+FEARLESS+THE HY...      • LE SSERAFIM - FEARLESS | Instrumental      • 이채연(LEE CHAE YEON) - KNOCK 교차편집(stage...      • LEE CHAE YEON (이채연) - KNOCK [INSTRUME...      • 180607 잘생김이 사람으로 태어나면 김태형 (방탄소년단 뷔 BT...      • BTS - Euphoria (Instrumental) (100% O...      • Видео      • BTS - Mic Drop (Official Instrumental)      • NewJeans (뉴진스) 'ASAP' Teaser  

Music Used in this Video:
Song/Music ASAP
Artist NewJeans
Album NewJeans 2nd EP 'Get Up'
License Type: Standard License

Copyright Disclaimer:
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