How to make people trust your business online

Digital Marketing combines the reach and accessibility of the internet to enable us to market our products across the world. In this video, join us on a journey as we tell you about what is digital marketing, the types of digital marketing, and so much more! So, without further ado, let's jump in!

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What is Digital Marketing?

The digital marketing concept has its roots in traditional marketing methods but has a lot of online-specific aspects. Digital marketing involves connecting with customers and potential customers and convincing them they need your product or service. This is done through the Internet, social media, and other digital platforms. It is also known as ONLINE MARKETING, the most accessible, modern, and easy-to-use form of Promotion available today.

✅ Key Features

- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
- Course aligned with Hootsuite and SE Ranking certification
- Learn using Meta Business Coach Chatbot
- Live classes delivered by Industry Experts along with self-paced content

✅ Skills Covered

- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology