Скачать или смотреть THE PLAYBOOK FOR TURNING A SUCCESSFUL SINGLE UNIT INTO A SCALABLE FRANCHISE MODEL

MasterMind Minutes - One Guest, One Question, One Expert Answer in Minutes, Not Hours

Michael Jacobson, CEO & Visionary of French Florist

Today on Mastermind Minutes, I’m thrilled to introduce Michael Jacobson, the dynamic leader behind French Florist. Michael made a bold pivot from outside the floral industry when, in 2019, he acquired his uncle’s nearly broke 45-year-old flower shop in Los Angeles—bringing in just about $600K in annual sales at the time. Since then, he’s scaled it to an astonishing $9–9.5 million in annual revenue in under five years
But Michael’s ambitions didn’t stop there. he built a robust tech platform and operational playbook to handle daily recurring delivery business—turning French Florist into what many call the “Starbucks of flower shops,” and setting the stage for national expansion and franchising.

More recently, Michael’s been partnering with other florists to help them automate “the boring stuff” and streamline their operations—a modern, practical approach to floral that’s shaking up a $19 billion industry






On today’s episode, we’ll dive into:
• How he bootstrapped a legacy business into a tech-enabled growth engine
• The operational systems powering repeatable everyday floral delivery
• His playbook for turning a successful single unit into a scalable franchise model

Get ready to be inspired by an entrepreneur who took a passion-driven flower shop and transformed it into a high-growth, franchise-ready powerhouse. Michael Jacobson is a true innovator in the floral space—let’s dive in.

Contact Michael at:[email protected]
Contact Gary at: [email protected]
Visit: www.frangrow.com