How To Build a Lead Scoring Model & Example - Directive R&D

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Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.

Newer to lead scoring and not sure where to start? Already have a lead scoring model that you want to compare? This vid is for you.

👨‍🔬 👨🏻‍🔬 In the lab, we are joined by Max Serrato, Sr. PPC Specialist at Directive who also manages our Marketing Operations.

We discuss why we incorporated a lead scoring model, specific criteria that make up our model, and some tips we've learned along the way. By fine-tuning our model, we've been able to nurture leads more effectively through personalization & improve our alignment with sales.