Скачать или смотреть PR from the Other Side: A Business Leader's Perspective with Andrew Wood | PR in the Real World

Andrew is a business powerhouse, having founded ESP Play at the age of 19 and turning it into the multimillion-pound business it is today, he knows a thing or two about what makes a business sink or swim. Additionally, as if Andrew’s credentials weren’t impressive enough, he salvaged a struggling firm, Quest Electrical, and made it into a healthy competitive enterprise. Whilst Andrew doesn’t have a PR or comms background, climbing the business ladder like this means you know effective PR when you see it. Without any native affection for the industry – he offers refreshing and straight-talking insights on what businesses look for in agencies. Every PR and comms professional who wants to know what PR looks like from the other side of the pitch needs to give this a listen.