Gregor Fisher aka Rab C Nesbitt in that Hamlet Commercial HD

"Happiness is a cigar called Hamlet" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet."

Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is still frequently associated with the brand.

The advertisements featured in television, radio and cinema commercials, various print media, and on billboards. The slogan and the entire campaign was created by the Collett Dickenson Pearce agency in 1966. The premise is that a man finds himself in an awkward or embarrassing situation and lights a Hamlet cigar. Lighting and smoking this cigar makes him smile and forget his woes. The campaign branched out from traditional advertising, even publishing a book of cartoons based on the idea.

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