Скачать или смотреть Medical Affairs Strategy Hacks: Question All Assumptions

Strategic thinking in medical affairs means identifying challenges and opportunities that block or enable the organization to meet goals. When thinking strategically about your organizational goals, strategy or therapeutic area challenge all assumptions. Ask yourself what you actually know and how you know it?

Questioning assumptions will help you identify important trends and be more strategic. Identifying gaps and figuring out what an organization doesn’t know is a core function of medical affairs and strategic thinking. Organizations rely on medical affairs teams to make sound decisions that are evidence-based. The risk of operating under assumptions is huge. It can mean wasting resources, failed drug launches, and patients not receiving the best possible care.

As a first step, think about how you know something. Did someone give you this information? How did they get it? Is this a gut feeling? Is there data to back it up? Can you get back to the original data source? Is there new data?

If you can, revisiting data is a good practice. You likely know more than the last time analyzed the data.

Don’t assume you know something. Look to data to be certain. This is especially important in these rapidly changing times. COVID has changed a lot and has made it even more important to question assumptions and what we are doing and why.

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