Monetize Your Content with Bjork Ostrom

In the digital age, building a successful online presence requires a delicate balance of art and science. Today's guest, Bjork Ostrom, has mastered this balance in the food blogging world. As the chief tech consultant and business advisor for Pinch of Yum and the host of the Food Blogger Pro podcast, Bjork brings a wealth of experience in growing online communities and monetizing content.

In our conversation, we explore the intricacies of SEO, content creation, and audience engagement. Bjork shares insights on leveraging Google Search Console, optimizing thumbnails, and the importance of structured data. He discusses the challenges and opportunities presented by AI and evolving search algorithms, offering valuable perspectives on adapting to these changes.

We also talk about monetization strategies, particularly focusing on advertising partnerships and the considerations behind choosing the right ad network. Bjork's approach to building long-term relationships with partners provides food for thought–pun intended–for content creators at any stage.

If you’re looking to gain practical tips and strategic insights to enhance your online presence, optimize your content, and build a sustainable digital business, you’re in the right place. So, without any further ado, on with the show!

#MarketingSpeak #StephanSpencer #BjorkOstrom #ContentMarketing #ContentMonetization

Episode Chapters:
00:00 Introduction to Content Creation
00:46 Meet Bjork Ostrom
01:37 The Origin Story of Pinch of Yum
04:08 Building a Content Business
05:25 Navigating the Future of Content Creation
09:32 Effective Content Strategies
16:53 SEO Best Practices
19:13 Leveraging Google Search Console
29:11 Understanding Structured Data for SEO
30:26 Different Types of Structured Data
32:36 Creating Compelling Content
33:30 Optimizing for User Engagement
37:06 Monetization Strategies for Blogs
43:31 Choosing the Right Ad Partner
47:10 Building and Valuing Your Online Business
48:35 Podcast Highlights and Guest Insights
54:25 Conclusion and Resources

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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/465

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