Why Yes = No in East Asia 🇯🇵🇰🇷🇨🇳

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Yes = No sounds counterintuitive, but in East Asia this actually makes a lot of sense. Lets explore why this is the case, and how it's only the tip of the iceberg in reflecting East Asia's high context cultures.

0:00 Intro
2:01 "No" as a particularly face threatening act in east asia
8:42 ty guard.io!
10:33 making sense of high context cultures
17:58 Conclusion

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Editor: Presage 🐐👑 😮‍💨 with minor edits by me

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References
Personal favs this time around are the paper by Ge et al. and Maciejewski's thesis! I was suuper mindblown by Yum's paper as well but unfortunately I didn't get to sprinkle her wisdom into this video - maybe the next one! (act surprised later if you decide to read her paper first)

Broeder, P. (2021). Informed Communication in High Context and Low Context Cultures. Interdisciplinary studies in social sciences – unmasking truths whilst nurturing new possibilities, [online] 3(Issue 1). doi:https://doi.org/10.34097/jeicom-3-1-j....

Ge, F., Park, J. and Pietromonaco, P.R. (2022). How You Talk About It Matters: Cultural Variation in Communication Directness in Romantic Relationships. Journal of Cross-Cultural Psychology, 53(6), p.002202212210889. doi:https://doi.org/10.1177/0022022122108....
‌(sorry!!! I just realised that there was a third author but I referred to this study as by Ge and Park - my bad here!!!)

Kline, S.L., Horton, B. and Zhang, S. (2008). Communicating love: Comparisons between American and East Asian university students. International Journal of Intercultural Relations, 32(3), pp.200–214. doi:https://doi.org/10.1016/j.ijintrel.20....

Maciejewski, D.M. (2021). 50 ways to say ‘No’ in Japanese. Duo.uio.no. [online] http://hdl.handle.net/10852/84689.

Miike, Y. (2003). Japanese Enryo-Sasshi Communication and the Psychology of Amae: Reconsideration and Reconceptualization. Keio Communication Review. [online] https://www.researchgate.net/publicat...

Wu, C., Yama, H. and Zakaria, N. (2023). How do Japanese and Chinese view each other? Understanding the meaning of low‐context culture in intercultural communication. Global Networks. doi:https://doi.org/10.1111/glob.12440.

Yamaai, J. (2003). Japanese Speakers’ Comprehension of Indirect Refusals Used in American English. 26, pp.161–180.

Yum, J.O. (1988). The impact of Confucianism on interpersonal relationships and communication patterns in east Asia. Communication Monographs, 55(4), pp.374–388. doi:https://doi.org/10.1080/0363775880937....

BGM
TWICE - Yes or Yes instrumental produced by pop filter    • TWICE - YES or YES (Official Instrume...  

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