Скачать или смотреть Instant Cine Film? Polavision and Polaroid's fall

Part one - Polaroid's rise:    • How photos became Instant  

Polaroid tried to create a crazy instant cine film format. But let’s put that into some context. By the 1970s Polaroid were riding high, printing money with their line of easy-to-use cameras that produced instant pictures. In 1979 they did around £1.1B ($1.4B USD, €1.3B, $2.1B AUD) of business around the world. The new plastic Polaroid cameras of the late 1970s and early 1980s provided an inexpensive way of getting into simple instant photography. Inexpensive cameras made sense for Polaroid as the money was in buying instant film over, and over, and over again. Polaroid was sitting on a pile of cash from the 1960s and so started looking for other markets to disrupt.

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