Скачать или смотреть GMBH | Upcycling, Background, Influence, Founders, Berlin | Pick of the Week #34 | GATE194 Berlin

GmbH stands for the clubbing scene of Berlin. It is born on the dancefloor of the notorious Berlin nightclubs. The majority of their clothing is made of deadstock material sourced from a high-end factory in Milan. It is a statement against the overconsumption of today’s fashion industry. The central idea of the brand is being a collective that is completely transparent to its consumers. They communicate everything from how the brand operates to how they name their garments. The company is named after the most common legal form of a company in Germany. The founders didn’t want the focus to be on them but the brand, their products, and their message. One of the founders Benjamin Alexander Huseby says: “GmbH is so neutral it can mean anything and nothing at the same time.”

Shop GMBH at GATE194 Berlin:
https.//gate194.berlin/gmbh
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GATE194 is a system of spaces in Berlin-Kreuzberg connecting fashion, art and music.

the store design and concept rotats around the contrast between the synthetic and the organic, the digital and the analog, the man and the machine

both online and offline experience should constantly embody the idea of something that is about to be discovered.

GATE194 believes in the centrality of a space able to foster and nurture a community, which phisicality represents the core of its existence from which it explores our contemporary reality.

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