Скачать или смотреть Decoded - The Indian TV Industry and BARC | Partho Dasgupta | TEDxAhmedabadUniversity

The TV industry is not dying... its growing!!!
Partho Das Gupta (CEO of BARC) highlights the importance, growth and penetration of TV industry in India. He also places emphasis on the taste of Indian TV viewers and a few statistics facilitating the same. He provides insights on how the only rating company of India i.e. Broadcast Audience Research Council (BARC) works. Partho Dasgupta is the IIM-C Alumunus and the figure responsible for the country’s only TV viewership measurement company, whose aim is to design, commission, supervise and own an accurate, reliable and timely television audience measurement system. He has also been accredited for leading BARC to a robust, transparent and accountable governance framework for providing currency required to plan media spends and content effectively. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx