Andrew Winston: The Courage to be Net Positive | The Provocateurs: Episode 27

Andrew Winston is one of the most widely read writers and thinkers on sustainable business. His books on sustainability strategy include Green to Gold, The Big Pivot, and most recently, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, which he co-authored with Paul Polman, former CEO of Unilever.

Andrew and Paul are ranked #3 in the Thinkers50 Ranking of top management thinkers and Net Positive featured on the Thinkers50 Best New Management Booklist in 2022.

In this Provocateurs podcast, Andrew joins Thinkers50 co-founder, Des Dearlove, and Kulleni Gebreyes, Deloitte US Consulting Life Sciences and Healthcare Industry Leader and US Chief Equity Officer. They address how leaders can stand up for their social and environmental values and overcome resistance from within and without their organisation.

How can a business become ‘net positive’ – one that thrives and profits by solving the world’s problems, not creating them? How do you align purpose and profit? Why are companies often expected to prove immediate ROI for sustainability initiatives and not others? Find out more about the prevalence of ‘green hushing,’ the positive impact of collective courage, and how younger millennials are driving change in corporate behaviour.


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This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.