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How Innoson Motors Challenged Toyota in Africa 🚗🔥
What happens when Africa’s first indigenous car company dares to take on Toyota—the global giant?
This is the untold story of Innoson Vehicle Manufacturing (IVM), a bold Nigerian dream that rose against all odds. From its humble beginnings in Nnewi to competing against Toyota’s dominance across Africa, this documentary dives into the rise, struggles, and comeback of Innoson Motors.

👉 If you’ve ever wondered whether Africa can build its own global car brand, this story will surprise you.

⏱️ Timestamps / Chapters

0:04– Intro / Hook
0:32 – The Rise of Innoson
1:50 – The Problems Begin
3:24– The Comeback Strategy
4:35– The Big Question
5:45 – Final Takeaway

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