Want a practical playbook for winning schoolboy rugby programs? In this Coaching Culture episode, Ben Herring sits down with Sean Graham, Director of Rugby at St Joseph’s Nudgee College in Brisbane, to unpack how Nudgee builds connection, care, and consistent performance across 39 teams and 800+ players. You will learn how to hire and support coaches, set standards without cutting corners, give individual feedback and feed forward, manage selection conversations, collaborate with parents, and design engaging youth rugby training that players are excited to attend.
Sean shares proven systems from 11 years in the role and the Youth Rugby Coaches Forum he founded, covering culture, communication, age-appropriate coaching, and how to turn constraints into competitive advantage. If you coach schoolboy or grassroots rugby in Australia, New Zealand, the UK, or anywhere, this is your blueprint.
What you’ll learn:
Culture that lasts: care, connection, and daily standards
Coach recruitment: work ethic and growth mindset as non-negotiables
Training design: captivate attention, increase engagement, measure impact
Feedback that sticks: simple tools to coach the individual every session
Selection and parent comms: clear, proactive messages that build trust
Developing young athletes: from safety and skill to confidence and joy
Chapters
00:00 Intro
01:10 Who is Sean Graham and Nudgee Rugby
03:40 Defining culture: care and connection
06:20 Coaches as the biggest influence
09:00 Hiring and supporting nearly 100 coaches
12:30 Standards, no shortcuts, rainy-day mindset
15:10 Training that players are excited for
18:05 Feedback and feed forward with simple tracking
22:00 Selection talks and parent collaboration
26:30 Practical tools any school can use
30:10 Youth Rugby Coaches Forum takeaways
33:30 Key lessons and final wrap
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✅ About Coaching Culture with Ben Herring.
Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.
My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.
🔔 If you're looking for coaching & leadership skills, hit subscribe! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
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