Скачать или смотреть How to create and monitor competitor streams in the HubSpot social tool

In this HubSpot tutorial, we will walk you through how-to create and monitor competitor streams in the HubSpot social tool

You can use competitor streams in HubSpot's social monitoring tool to keep track of your competitors' top posts across Facebook, Instagram, and Twitter.

Steps to follow:

1.First, create competitor streams in your account.

2.In your HubSpot account, navigate to Marketing and click Social.
Click the Monitoring tab.

3.In the left sidebar menu, click Create stream under Competitor Streams.

4.In the right pane, click Add competitor and enter the competitor's website URL into the text field, then click Save.

5.Posts from this competitor’s Facebook, Instagram, and Twitter accounts will be added to your competitor's streams.

6.Add up to two additional competitors by clicking Add competitor again.

7.Once you’ve added your competitors, click the cross at the top right to return to your streams.

8.After adding competitors to your competitor streams, you can compare and contrast the top posts across all of your competitors or filter by individual competitors.

9.In the left sidebar menu, click All Competitors to see posts from all of your competitors, or click the competitor's name to filter for posts by that competitor.

10.Use the filters at the top left to filter your competitor stream by social network or time period.

11.Social posts in your competitor stream are sorted by publish date by default.

12.Click the Engagement Totals column header to sort posts by the total number of interactions or the Engagement Rate column header to sort posts by a percentage of the number of post interactions divided by the number of followers for the account.

13.Click into any social post to view the full post content, post image, and a breakdown of the post engagements.

That’s how you can create and monitor competitor streams in the HubSpot social tool

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