Kerala Election | Future of Kerala | Kerala Assembly Elections - 2021 | Viral Mafia

Proud to have worked for a cause that decided the future of Kerala!
Kerala Assembly Elections - 2021

Viral Mafia was entrusted with the task of assimilating voter trust and confidence through genuine content amplification and audience extension for a major political party that contested all the 140 assembly seats in 2021 Assembly elections.

The central theme of our content strategy was to convey the party's plans for the development of society and the welfare schemes for the public in general. We formed an exclusive team of 20 members that focused on developing 60,000 content posts for 140 constituencies in a span of 8 months, which centred around the daily issues that the people faced. We put forth the party's positive stand in real-time through unbiased opinion posts. Surveys were conducted to know the core public issues and promotional content providing solutions to them was pushed through organically. We adopted the Sentimental Analysis method, through which we created content that addressed the pain points of the masses and promoted them through different social channels. We engaged with the audience effectively via content marketing, blogs, influencers, Facebook, and Instagram ads which led to amplified digital sharing and word-of-mouth publicity.

And the result! 3.5 crore organic impression shares and a 500% increase in social media engagement.