Скачать или смотреть How to Sell Email Security | Ep5 | Email Security Basics

Email security isn’t just a technical service. It’s a business growth opportunity.

In this fifth episode of Mailprotector’s Email Security Basics series, Vice President of Community Christine Gassman sits down with Andy Larin, Founder and CEO of allCare IT, to explore how MSPs can confidently package, price, and sell email security while building client trust and recurring revenue.

Whether you are an established MSP refining your offerings or new to managed security, this episode walks through real-world strategies used by Andy to combat objections, communicate value, and build zero trust protection that clients will actually pay for.

Join the conversation and learn how to position email protection not as a cost but as a business-critical, compliance-driven solution that safeguards continuity, credibility, and cash flow.

Timestamps:
00:00 Welcome to the Email Security Basics Series
00:53 Meet the Guest: Andy Larin of allCare IT
03:30 The State of Email Security
06:50 Real-World Phishing Demonstration
08:00 Top MSP Challenges in Selling Security
10:00 Packaging Strategies That Sell
12:30 Pricing and the Power of Risk Acceptance Forms
19:00 Messaging That Converts
22:00 Storytelling That Sells Security
27:00 Overcoming Objections: Migration, Complexity, and Cost
31:00 Tool Spotlight: Radar by Mailprotector
42:00 The Shield Onboarding Kit
46:00 Q&A Highlights
55:00 Closing Takeaways

💡 Why Watch:
This episode bridges the gap between technical security and business growth. You will leave with actionable frameworks to:
Sell more confidently
Justify premium pricing
Educate clients effectively
Reduce churn
Strengthen your MSP’s reputation as a trusted advisor

🔗 Resources Mentioned:
Mailprotector Email Security Basics Series
https://www.mailprotector.com/basics

Radar Free Email Security Report Tool
https://email.security

Mailprotector Shield Onboarding Kit
https://www.mailprotector.com/shield-...

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