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Redesigned Windows Store. The Windows Store has been completely redesigned in Windows 8.1 to reach engaged customers and connect them more effectively and quickly to the apps they want. This includes increased merchandising opportunities for apps and better discoverability based on an individual's preferences, as well as new search controls from Bing in the user interface. App listings have a new layout with refined navigation and more related content.

More monetization opportunities. Windows 8.1 delivers new opportunities for developers to build and monetize apps and engage users. Leblond introduced Windows Store gift cards, an easy way for consumers to purchase apps, books, games and content. Customers will be able to load their Microsoft Account with stored value in their local currency and make purchases online from the Windows Store. For developers in China, the Windows Store will support Alipay, meaning local developers will have new options to generate additional revenue.

Leading experiences. Windows 8.1 offers developers a canvas to present and develop compelling app designs. Windows 8.1 apps can work together to share data, share the screen and deliver richer customer experiences across a range of devices, including new 8-inch-and-below form factors.

Beyond Windows 8.1, Microsoft showcased how developers can take advantage of tools and resources across the company to build differentiated experiences for their customers across Microsoft devices and services, including the following:

Bing as a platform. The new Bing platform builds upon the large investments Microsoft has made in the core technologies behind Bing.com to be embedded as intelligent services into Microsoft devices, Microsoft services and third-party apps that people use every day. In addition to providing the Search experience in Windows 8.1, Windows Phone, Xbox 360 and Microsoft Office, Bing Developer Services are now available that enable third-party developers to leverage Bing technology to create amazing experiences in their own services and Windows and Windows Phone applications. More information is available here.