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Nintendo has built a reputation as the most innovative company in gaming history — motion controls, handheld dominance, and the Switch’s hybrid design. But behind the shiny hardware and nostalgic mascots lies a bigger problem: Nintendo might actually be stuck in the past. From endless Mario rehashes to Pokémon games that refuse to evolve, Nintendo relies more on your nostalgia than true creativity. In this video essay, we’ll break down how Nintendo’s business model leans on recycling the same formulas, why that strategy works financially, and what it could cost them creatively in the long run.

Do you think Nintendo is holding gaming back, or is nostalgia their greatest strength? Let’s talk about it.