Скачать или смотреть Bosch [Product launch video] | Double the life & performace

Client: Bosch
Agency: VDo Creative (v-do.in)
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For the launch of Bosch’s angle grinder, GWS 700-100 & GWS 700‑125 - the requirement was clear: a concise, impactful product video that puts performance at the forefront.

Product videos in the power tools category are common, but this one needed to stand out — not by reinventing the wheel, but by refining how the product is presented. Our approach focused on visual storytelling over verbal explanation. Rather than list out features, we let the tool do the talking through sparks, movement, and precision in action.

The creative leaned into an industrial, real-world setting, capturing the grit, energy, and speed the product is built for. We focused on capturing real textures, real movement, and a cinematic tone that breaks the mold of typical product launch videos.

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