Скачать или смотреть The Wick x Rankin in conversation: British Luxury Summit 2023 | New Realities, Bold Strategies

New Realities, Bold Strategies.

Returning to Walpole's British Luxury Summit, this year see's iconic British photographer Rankin, the renowned image maker, Publisher, Film Director, and Founder of RANKIN CREATIVE, was in conversation with Katy Wickremesinghe, Founder and Creative Director of The Wick.

Rankin has worked on the cusp of cultural trends and portraiture for nearly 30 years. The two discussed cultural touch points and how to create behavioural change, the future of image making and Britishness. They also explored Rankin the entrepreneur as well as artist - and the ability and need for visual narratives to drive social change and quantitative impact for new audiences.

Chapters:
00:00 Introduction
4:04 How to treat the consumer
4:37 Integrity of an image
9:44 Rankin is an innovator
10:43 Creating culture and the enduring nature of Dazed
12:26 Where does Rankin find inspiration?
13:26 Communication and strategy
17:59 How should luxury brand navigate today?
19:30 The future of images and communities in branding
21:22 AI and luxury branding