Audi quattro®: Original Ski Jump Commercial

The skier, carving his way down the streets of San Francisco at high speed. The race quattros and the Q7 driving across sheets of ice, spectacularly being shot from below. The snow-covered ski jump that the Audi 100 CS quattro® drives up without any external assistance – over quattro's 30-year history Audi has made a whole series of TV commercials that highlight the mystique of quattro® and the emotions it arouses. Some of them have gone down as classics in the history of advertising because they simply concentrate on the products – typical Audi.

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Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future.

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