Скачать или смотреть How Can Social Media Transform Your Real Estate Business?

In this episode of Simplifying Social Media, Jen Carstensen from Live Love Memphis discusses her social media marketing strategies. She talks about her start on Facebook, her shift to Instagram, and the importance of authenticity and consistency. Jen shares how her social media presence has helped recruit new team members and generate leads. She also offers advice on content creation and encourages team engagement online. Jen invites listeners to connect with her on Instagram and offers to share her expertise with others in the industry.

Timestamps:

-The best advice (00:00:00) Jen emphasizes the importance of showing up consistently and authentically on social media to connect with the audience.

-Background and team size (00:00:52) Jen shares details about her real estate team, their expansion, and their production in Memphis and Nashville.

-Social media platforms (00:01:33) Jen discusses her journey on Facebook, Instagram, and TikTok, highlighting the evolution of her social media presence.

-Facebook referral group (00:02:33) Jen explains the origin and purpose of the Facebook referral group for realtors she started in 2009-2010.

-Pivoting to Instagram (00:03:22) Jen talks about her intentional shift to Instagram, separating personal and business content, and following advice to grow her social media presence.

-Reaping benefits from reels (00:05:57) Jen shares how her intentional and authentic content, especially reels, led to successful recruitment of team members through Instagram.

-Personal and business page (00:04:44) Jen explains her decision to separate personal and business pages on Instagram and the reasons behind it.

-Engaging content and recruiting (00:07:46) Jen discusses her content strategy, focusing on relatable and authentic content, and the success in attracting like-minded team members.

-Marketing strategies and leads (00:09:26) Jen elaborates on the leads generated from Facebook advertising, referrals, and realtors interested in Memphis, emphasizing her niche in realtor relationships.

-Reel journey and lessons (00:12:27) Jen and Tamany discuss the progression, consistency, and intention behind Jen's reels, highlighting the learning process and growth.

-Content consistency and lighting (00:13:41) Jen explains the use of a consistent filter for her reels to maintain a cohesive look and feel across her content.

-Team engagement on social media (00:14:28) Jen shares the varying levels of engagement of her team members on Instagram and their efforts to share and promote content.

-Struggling with marketing on Instagram (00:15:30) Jen reveals her initial struggle with energy post-COVID and how she turned to reels as a way to motivate herself to show up consistently.

-Where to find Jen (00:18:07) Jen provides her Instagram handles and contact information, inviting others to connect

More of Jen!
  / livelovememphis  
  / 901_jen  
https://www.livelovememphis.place/
https://www.livelovememphis.place/

More of Tamany!
  / thesimpletouches  
https://www.thesimpletouches.com/
https://www.luxurycontentexperience.com/

#realestateagent #realtormarketing #socialmediamarketing #realestate #podcast