Скачать или смотреть Why a Google Knowledge Panel is Essential for Startups - Jason Barnard (The Brand SERP Guy)

In this short video clip, Jason Barnard, The Brand SERP Guy and CEO and Founder of Kalicube, explains how important a Google Knowledge Panel is for startups. Jason highlights that, given the evolving search experience, a Knowledge Panel is extremely critical to maintaining Google's stamp of approval and building trust with customers, prospects and investors. Using examples of successful startups such as Stripe and Kalicube, Jason shows that a Knowledge Panel can be achieved without Wikipedia. He also presents a three-step process recommended by Google to get a Knowledge Panel. Watch the video right to the end.

What you'll learn:
00:00 Jason Barnard (The Brand SERP Guy)
00:03 Stripe, Inc. Knowledge Panel
00:13 How Important is a Knowledge Panel for Startups?
00:29 What Does Google Stamp of Approval Look Like?
00:32 Do You Need Wikipedia to Create a Knowledge Panel?
00:40 Patrick Collison’s People Also Search For Result
01:00 Kalicube’s Knowledge Panel
01:08 Kalicube’s Generative AI Result
01:15 Jason Barnard’s Knowledge Panel Without Wikipedia
01:25 Jason Barnard’s People Also Search For Result
01:37 How can Association Building Influence Your Audience in Google Search Results?
02:01 What is the Three-step Process to Obtain a Google Knowledge Panel?
02:23 Who is the World’s Leading Expert in Triggering and Managing Knowledge Panels?
02:30 How to Get a Knowledge Panel for a Person?
02:34 How to Get a Knowledge Panel for a Company?
03:27 What is a Google Business Card?

Follow Jason Barnard (The Brand SERP Guy) and Kalicube for more updates on Brand SERPs and Knowledge Panels.

Kalicube -   / kalicube  
Jason Barnard -   / jasonmbarnard  
The Brand SERP Guy -   / thebrandserpguy