Скачать или смотреть More Than Just A Box: Guide To Making Packaging

🎧 Packaging is more than just a box – it’s a strategic part of your product’s success. In this episode of China Manufacturing Decoded, Adrian is joined by Kate, Sofeast's Head of Supply Chain Management, to explore why packaging should never be an afterthought.

We dive into the different types of packaging, the phases of packaging development, key differences between e-commerce and retail needs, sustainability trends, and crucial reliability testing. Whether you're launching a product or scaling up, this guide will help you avoid common pitfalls and design packaging that enhances your product's value and protects it during transit.

🎯 Topics covered:

00:39 – Why Packaging Shouldn’t Be an Afterthought
02:41 – Types of Packaging: Primary, Secondary, and Tertiary
04:26 – The Four Phases of Packaging Development
07:02 – Retail vs. E-Commerce Packaging: Key Differences
10:03 – Why Unboxing Experience Matters
12:21 – Common Pitfalls That Delay Launches
14:56 – Key Packaging Milestones in Product Development
17:12 – Packaging Timeline: How Long It Really Takes
20:26 – Packaging Trends: Sustainability and Innovation
24:02 – When Sustainable Packaging Doesn’t Work
25:57 – Eco-Friendly Ink, QR Codes & AR Packaging Features
26:57 – Common Mistakes to Avoid
28:58 – The Importance of Reliability Testing
29:58 – Final Thoughts: Packaging as Strategy

✅ Related content & resources:

9 Types of Packaging – Guide for Importers: https://www.sofeast.com/resources/imp...

ISTA Standards for Testing Packaging Reliability [Podcast]: https://www.sofeast.com/knowledgebase...

Packaging Inspection Guidelines: https://qualityinspection.org/packagi...

ISTA Package Testing (Agilian): https://www.agiliantech.com/blog/ista...

📬 Have a packaging or product development question? Contact us here: https://www.sofeast.com/contact-us/

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