The American Dream Mall across from the Meadowlands complex in East Rutherford, NJ has gone through a lot in its lifespan, from the lengthy construction process to finally opening right before a global pandemic shut just about everything down once again. While they've been struggling, they still continue to open new stores and experiences, and as of June 26th, one of the most eagerly-awaited experiences has finally come to fruition.
The Gameroom powered by Hasbro is the mall's first dedicated, stand-alone arcade experience. Brought to life by the Los Angeles-based Kilburn Live team, this family entertainment center on the second floor of the mall spans thousands of square feet and has a ton of things to do, with more Hasbro branding and tie-ins than you can shake a stick (or maybe Mr. Monopoly's fat stack of cash) at!
The arcade is anchored by the new "Ultimate Rollergames" collection of nine Skeeball-inspired games, each based around a well-known piece of Hasbro IP. These include classic family games like Hungry Hungry Hippos, Monopoly, Sorry!, Candy Land, and Chutes & Ladders, down to retro 80's favorites like Simon and Trivial Pursuit, and there's even some based on Battleship and Transformers, as well! The goal is to play all nine games and aim for a high cumulative score. While they all follow the familiar ball-rolling formula, each one has its own twist. Candy Land is a gigantic, oversized pinball machine which will have you flipping to get your ball into the highest value hole. Sorry! is like a giant roulette wheel and it can even end up deducting points from your total -- sorry! Trivial Pursuit will have you answering trivia questions by rolling the ball into the correct answer. While these are fun to play solo, they're even more fun to play with a group of friends or family!
Aside from the Ultimate Rollergames stuff, there's also a full-sized arcade on par with anything you'd find at a Dave & Buster's, with tons of redemption games (of course, including those based on Hasbro properties like Connect 4, Monopoly, Twister, and so forth), racing games, sports games, shooters, and retro faves like Pac-Man and Space Invaders. Along the back wall, you'll even find some familiar carnival games with a new Hasbro twist; the familiar water shooting game is themed to NERF Super Soakers, there's a derby racing game with a Monopoly overhaul, and a brand new one called Potato Head Jump that will have you smacking an oversized button to make your Potato Head... well... jump over a rope! And of course, there's a ton of claw machines here as well, all filled with plushie versions of familiar icons from the Hasbro family such as Power Rangers, My Little Pony, Operation, and more.
The prize redemption room is basically walking into a toy store from the 80's or 90's, because they've lined the walls with all of their classic games and toys. No huge ticket value items, so if you're looking to flip tickets for an iPad or Playstation, you won't be able to do that here, but you can definitely walk out with arms full of board games.
In addition to all of this, the Gameroom also features a G.I. Joe themed laser tag arena, a Candy Land inspired milkshake bar, and a full-service restaurant and bar with menu items inspired by the vast legacy of Hasbro. We sampled some of the items they offered during the preview, but also checked out the restaurant for lunch, and it was absolutely delicious, with prices on par for what you'd expect in this complex.
With the opening of The Gameroom, American Dream continues to grow as a family destination with tons of things for adults and children of all ages to do. If you're in the area, I definitely recommend checking it out!
00:00 Intro / exterior
00:56 Grand Opening ceremony, speech, and ribbon cutting
04:35 Main entrance / Ultimate Rollergames walkthrough / G.I. Joe Battle Station
06:02 Game Eats restaurant preview / Candy Land Shake Bar
07:26 Ultimate Rollergames walkthrough, continued
08:09 Hasbro themed arcade games walkthrough
09:15 Claw machine rooms walkthrough
11:28 The main arcade section walkthrough
18:10 Sample milkshakes
18:36 Candy Land Ultimate Rollergames closeup
18:58 Game Eats restaurant & Game Bar walkthrough
19:53 Game Eats restaurant menu
20:28 Prize redemption room
21:52 Outro
Website:
https://gameroomad.com/
Zenius:
https://zenius-i-vanisher.com/v5.2/ar...
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