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Pepperdine's SEER model is a dynamic systems-based approach to integrating environmental and social engagement with sustainable organizational viability to create strategies for true long-term competitive advantage. The model moves past the CSR 1.0 approaches that relegate social and environmental concerns to "nice to have" status, or worse as an additional burden businesses must take on to be good corporate citizens. Using SEER, practitioners examine the interdependencies between environmental risk and opportunity, stakeholder engagement, winning product design and financial health as a prerequisite for authenticity, deeper employee and customer engagement, innovation and creativity all leading to greater financial returns.

Inspired by Patagonia founder Yvon Chouinard, the model was developed by Patagonia's then CEO Dr. Michael Crooke in his PhD dissertation (under noted Psychologist Mihaly Csikszentmihalyi) examining highly engaged, values-aligned organizations. As lead faculty for the SEER program at Pepperdine, Dr. Crooke is deploying the model as the foundation of advanced strategy for the next generation of business leaders.