Скачать или смотреть WPP's Partnership with Reckitt: Revolutionizing Media Strategy in Europe

WPP Media has been appointed by Reckitt to revolutionize their media planning and buying across 21 European markets. This partnership will bring Reckitt's trusted health and hygiene brands, like Durex, Nurofen, and Dettol, to the forefront of innovative marketing strategies.
WPP's Open marketing platform will enable Reckitt to collaborate across diverse data sources, ensuring a unified and data-driven approach to their campaigns. With WPP's support, Reckitt aims to accelerate brand growth and deliver consistent, efficient, and scalable marketing strategies across Europe.
Join us as we explore the exciting collaboration between WPP and Reckitt, and discover how they're rewriting the marketing playbook for the AI era.